Missouri happy hour laws
Legal
Missouri has no state limit on happy hour or drink specials, and its advertising rule no longer restricts drink promotions.
Last checked · Oct 19, 2026
What changed
- Mar 30, 2025: The liquor advertising rule was amended, dropping its old limits on coupons and inducements.
The rules
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The advertising rule bars only false or misleading, health, obscene and government-endorsement claims.